Organization of exhibitions as a tool for sales and branding
Exhibitions (translated from English - exhibitions) - part of the global marketing strategy of a company that wants to play or already plays an important role in the industry and in the market. By presenting your products as part of a business event, talking about new developments and solving old problems, you give your customers the opportunity to keep their finger on the pulse of your company. By investing in industrial and technical exhibitions or participating in a major industry event, you will be able to discover new partners, customers, suppliers.
The organization of the exhibition is optimal if you want:
- analyze the demand for certain goods that your company produces;
- conduct a serious advertising campaign;
- increase sales, and hence profits.
Our services for the organization of the exhibition are a good way to declare yourself in the industry market, present your achievements and earn a reputation.
Features of the organization and holding of exhibitions
The first production and technical exhibition was held in the XVIII century, in London. Initially, the organizers pursued one goal - to attract the attention of the public to new developments, inventions that can change and, in general, create an industry. Subsequently, as scientific and technological progress progressed, the goals changed. Now such events solve several problems at once: exhibiting companies can attract more customers, new partners, investors, suppliers, partners and competitors themselves - to share experience and get acquainted with the competitive advantages of other market players, and customers - to choose for themselves fundamentally new products.
There are a lot of classifications of exhibitions, and you can choose the option that most fully meets your goals and budget. Activities can be:
- both regional and international;
- one-time and regular;
- communication, information, trade;
- industry-specific and universal.
The format of the event itself is also important. In addition to large, regional and international exhibitions, which are usually held with the support of state bodies and industry associations, there are corporate exhibitions. They are limited to the exposition of one company and allow you to introduce the goods to the target audience.
At such exhibitions can be presented all goods and timesworks of the company. As a rule, they are accompanied by information stands telling about the history and achievements of the enterprise. You can also put up a separate group of products. This is a good option for a trade organization working with many suppliers. There are also marketing exhibitions that bring suppliers and sellers closer together.
By choosing the right format, scale, type of event, you will get an effective tool for working with the audience.
Services for the organization of exhibitions in "BIG JACK"
We will come up with a bright name, take care of the design of stands and the products themselves, establish contacts with the media, and conduct comprehensive preparations for the future event.
Our employees will help you choose the concept of the future event, the site, time and format. We will make an accurate estimate and determine the final amount that will be required for the organization and holding of the exhibition. Based on the results of the work, we will prepare a detailed report that will allow you to analyze the effectiveness of the event and work out errors, if any.