- To interest the greatest number of potential consumers and win their loyalty
- Present a new model of a car in the best traditions of the brand
The concept of
Presentation of the new BMW X7 series. We were faced with the task of holding an interactive presentation of the new model in the corporate dynamic style of BMW. In our event, guests were able to feel the true spirit of the new model, thanks to VR technologies. Everyone could watch a test drive of the car in different road and climatic conditions, which were recorded in advance by a team of professionals.
There was a special photo zone at the event, where it was possible to create videos in real time using digital technologies. Signing up for a test drive and a lottery of branded prizes from BMW made it possible to enjoy the features and products of the brand. A host and a DJ worked on the site, who actively supported the mood of the public.