- Attract target audience
- Present a new product
The concept of
Big Jack was appointed by Jaguar Land Rover as the local agency to support their global team with execution and managing of their main show stand at the Dubai International Motor Show as well as the design, production and managing of the Jaguar I-Pace stand in the Future Mobility show segment.
The Jaguar I-Pace stand was designed highlighting the features of the vehicle and showcasing the hero car in the most aesthetic display. The vehicle brochures and various offers by the retailers were run on in-built digital pods on the stand. The activation was successful in collecting relevant data and leads using the Avantgarde developed Jaguar Land Rover Web Tool Digital Registration process and captured more than 700 guests with the software.