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Project tasks

  • Present a new car model in the best traditions of the brand
  • Attract target audience
  • Increase dealer loyalty and increase test drive bookings

Chips project

  • Light performance and gobo projection enhanced the impressions of the opening.
  • We held an interactive session using the details of the new model, engine sounds and illusion pictures, showing the advantages of the car.
  • For little connoisseurs of the brand, they organized a “test drive” of a mini-BMW.
  • A professional saxophonist, winner of international competitions, performed.
  • We attracted customers for a test drive with the help of a lottery for those who signed up with a drawing of branded gifts from BMW.
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