- Present a new car model in the best traditions of the brand
- Attract target audience
- Increase dealer loyalty and increase test drive bookings
- Light performance and gobo projection enhanced the impressions of the opening.
- We held an interactive session using the details of the new model, engine sounds and illusion pictures, showing the advantages of the car.
- For little connoisseurs of the brand, they organized a “test drive” of a mini-BMW.
- A professional saxophonist, winner of international competitions, performed.
- We attracted customers for a test drive with the help of a lottery for those who signed up with a drawing of branded gifts from BMW.