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Microsoft: b2b growth ads for partner

Project tasks

To build awareness among target audience with the Microsoft partner – Usability Factory (allows remote testing of web products) and collect a lead base for further communication.

The concept of

We used Facebook ads to show an article about the brand on the RBC website to the target audience: managers of digital channels in banks, digital sales directors, Internet marketers, interface designers, etc.

Gathered those who interacted with the company's Facebook account, formed a look-alike audience and launched the main targeting for generating leads.


Chips project


  • 193,4% ROMI
  • x1,5 more leads generated than expected
The format of the

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