To build awareness among target audience with the Microsoft partner – Usability Factory (allows remote testing of web products) and collect a lead base for further communication.
The concept of
We used Facebook ads to show an article about the brand on the RBC website to the target audience: managers of digital channels in banks, digital sales directors, Internet marketers, interface designers, etc.
Gathered those who interacted with the company's Facebook account, formed a look-alike audience and launched the main targeting for generating leads.
- 193,4% ROMI
- x1,5 more leads generated than expected