Increase brand awareness and sell Cat equipment through lead generation.
The concept of
Selected several tools and directions of project:
- promo posts in Facebook and Instagram with one image and ring galleries on social networks
- banners and turbo pages in search engines
Turbo pages showed particular success, as they adapted to users' mobile devices. Thanks to presence of only the most important information, it is easier to consider a call to action and get necessary lead.
- 3600% ROMI
- 5K clicks
- 591K impressions