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HP: lead generation for OMEN by HP products

Project tasks

  • Build long-term relationships with gamers audience and
  • Lead generation for OMEN by HP products

The concept of

We launched engaging loyalty program: online platform where everyone could pump up their cybersport skills with special workouts for free. Users could earn game currency, develop skills in Dota2 and CS:GO games daily and receive special offers for the purchase of OMEN by HP devices.

Chips project

During the campaign we had

  • 63K active users
  • 12K leads to retailer
The format of the
Geography

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