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CASIO: launching a new watch on the market

Project tasks

  • Supporting the sales of the new product line CASIO

The concept of

We created campaign «Show your steel temper» to underline characteristics of the product: steel and waterproof.

To do that we:

  1. Choose brand ambassador: ex-football player and filmed his ups and downs story. Promote video in social media.
  2. Created good quality photo materials of product.
  3. Made landing page with challenge «show your steel temper» and punch a ball in harsh weather conditions.

Chips project


  • 50% sales boost during the campaign (in comparison to the campaign of the year before)
  • 21MM brand impressions during the campaign
The format of the

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