Project tasks
- Supporting the sales of the new product line CASIO
- G-SHOCK G-STEEL
The concept of
We created campaign «Show your steel temper» to underline characteristics of the product: steel and waterproof.
To do that we:
- Choose brand ambassador: ex-football player and filmed his ups and downs story. Promote video in social media.
- Created good quality photo materials of product.
- Made landing page with challenge «show your steel temper» and punch a ball in harsh weather conditions.
Chips project
- 50% sales boost during the campaign (in comparison to the campaign of the year before)
- 21MM brand impressions during the campaign
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